Handoff

When you’re a fast-moving startup, you don’t have time for clunky workflows. Just ask Dmitry, founder and CEO of Handoff (YC W20), an AI-driven platform that helps contractors handle estimates and project management.

Dmitry and his team needed a simple way to publish blog posts and other content on Webflow. But while Webflow is great for design, its built-in CMS can feel cramped—especially when you’re juggling multiple contributors and lots of content.

Dmitry wanted to keep everything in Notion, where his writers, designers, and editors already lived. Notion let them collaborate in real time, manage drafts, and organize tasks. But Dmitry needed a solid bridge to Webflow. Copy-paste wasn’t going to cut it, and giving freelancers direct access to Webflow felt messy.

That’s where Whalesync came in.

Searching for a better workflow

“We were producing more blog posts and hiring contract writers,” Dmitry recalls. “Managing that in Webflow was a pain. Webflow doesn’t make it easy to collaborate—or to set up real editorial workflows.”

Before using Whalesync, Dmitry’s content process involved writing in Notion, then manually moving everything (including images) to Webflow. This meant frequent copy-paste errors, version mix-ups, and wasted hours. As soon as he realized they’d be doubling their content output, he knew something had to give.

He discovered Whalesync through the Y Combinator network. He was intrigued by the idea of “plugging” Notion directly into Webflow so everyone could do their work in Notion—and then let Whalesync handle the rest.

Setting up a Notion + Webflow sync

At first, Dmitry was skeptical. “I had a little anxiety before starting,” but once he got into the Whalesync dashboard, things clicked.

All he needed to do was:

1. Map his Notion “Blog Posts” database to the matching fields in Webflow.
2. Choose which fields should sync, including the title, body, images, and status (draft or published).
3. Test everything on a few sample posts.

After a few tweaks, the sync just worked. “On the first day, we had it up and running,” Dmitry says.

A streamlined content pipeline

Now, Handoff’s workflow looks like this:

1. Draft in Notion: Writers and designers collaborate inside a “Staging” Notion database. They track every post’s status, attach images, and get approval from the marketing lead.
2. Move to “Live” in Notion: Once a post is good to go, they move it to a “Live” database in Notion, which triggers Whalesync to send it over to Webflow.
3. Publish in Webflow: Everything, from text to images, appears in Webflow’s CMS ready for a final review and publish. No copy-pasting, no guesswork.

This switch saves Handoff from having to hire a dedicated “content coordinator.” Instead of paying someone to copy-and-paste from Notion into Webflow, they can rely on an automated process.

“We just hit a button in Notion, and it’s on the website,” Dmitry says. “That’s been huge.”

Saving hours of manual work

For Handoff, publishing content isn’t just about populating a blog—it’s a core part of how they attract new customers. Writing in Notion means the team can draft, revise, and comment in one place. The marketing lead can jump in to make edits, the illustrator can add images, and the writer can finalize copy without ever touching Webflow.

The result? Less friction, fewer errors, and a faster turnaround. Dmitry estimates that Whalesync “pays for itself” by eliminating hours of manual work each week. That freed him up to spend more time focusing on growth strategies—rather than debugging CMS workflows.

"It just works"

When asked about his favorite thing about Whalesync, Dmitry doesn’t mince words: “It’s simple, it’s reliable, and it just works.” Looking ahead, Dmitry plans to do more than blog posts. He wants to sync customer reviews into Webflow, too. For him, it’s an easy choice to keep using Notion as the “home base” for any content that eventually needs to appear on the Handoff website.

Cutting hiring costs

Handoff’s story is pretty straightforward: they needed a clean, collaborative way to manage content, and they wanted to publish on Webflow without the usual CMS hassles. Whalesync turned Notion into an instant Webflow CMS, handling the gritty details so Dmitry’s team could focus on what really matters—writing great content for their customers.

“We would have had to switch to a different blogging platform or hire someone just to handle copy-pasting. Instead, Whalesync saved us from all of that.”

If you’re looking to give your team the same flexibility, Whalesync might be the “secret weapon” for your next content challenge. Just set it up once, and watch your Notion workflows flow directly into Webflow. Simple, reliable, done.